Graded-Relevance Composed Multimodal Retrieval for E-commerce Visual Search at Scale
作者: Anubhav Gupta, Hrushikesh Mohapatra, Prijith Chandra, Asish Mohapatra, Anuj Garg, Arvind Maan, Sudip Datta, Venkat Bulusu, Sitesh Kumar Jalan
分类: cs.IR, cs.AI, cs.CV
发布日期: 2026-09-21
💡 一句话要点
提出GradCIR以解决电商视觉搜索中的分级相关性问题
🎯 匹配领域: 支柱九:具身大模型 (Embodied Foundation Models)
关键词: 复合图像检索 分级相关性 视觉搜索 电商 多模态检索 深度学习 用户体验
📋 核心要点
- 现有复合图像检索方法将相关性视为二元,无法满足电商目录中用户查询的复杂性和多样性。
- 本文提出GradCIR方法,通过视觉语言模型生成分级相关性标签,改进了复合图像检索的训练过程。
- 在FashionIQ基准测试中,GradCIR在平均召回率上达到了0.6703,超越了现有的监督基线,提升幅度显著。
📝 摘要(中文)
在大型电商目录中,视觉搜索需处理相似性查询和由图像与文本描述的修饰符查询。现有的复合图像检索方法将相关性视为二元,无法有效处理用户查询的部分匹配情况。本文提出了一种基于分级相关性的复合图像检索训练方法GradCIR,利用视觉语言模型生成查询和四级相关性标签,并通过迭代反馈机制扩展训练集。实验结果表明,GradCIR在多个基准上显著提升了检索性能,并已在Walmart的生产环境中部署。
🔬 方法详解
问题定义:本文旨在解决电商视觉搜索中的复合图像检索(CIR)问题,现有方法将相关性视为二元,无法有效处理用户查询的部分匹配情况,导致用户体验不佳。
核心思路:提出GradCIR方法,通过视觉语言模型(VLM)生成查询和四级相关性标签,利用迭代反馈机制扩展训练集,从而实现对分级相关性的有效学习。
技术框架:GradCIR的整体架构包括三个主要模块:1) VLM用于生成训练数据和相关性标签;2) 迭代反馈机制用于挖掘困难负样本;3) 层次感知的角度目标用于直接训练检索器。
关键创新:GradCIR的创新在于将相关性视为分级而非二元,直接在四级标签上进行训练,从而更好地反映用户查询的复杂性。
关键设计:在训练过程中,使用了4级相关性标签,设计了层次感知的损失函数,并采用了PaliGemma2双编码器架构,训练数据来自于350万对标注的Walmart目录数据。
🖼️ 关键图片
📊 实验亮点
在控制实验中,GradCIR相较于传统的二元监督方法在NDCG@10上提升了4.9%-5.9%。在FashionIQ基准测试中,GradCIR达到了0.6703的平均召回率,超越了最强的监督基线,并在多个多模态编码器上实现了最高8.5%的NDCG@10提升。
🎯 应用场景
GradCIR方法在电商视觉搜索中具有广泛的应用潜力,能够提升用户的搜索体验和满意度。通过更精确的检索结果,电商平台可以提高转化率和客户留存率,未来可扩展至其他领域的多模态检索任务。
📄 摘要(原文)
Visual search on large e-commerce catalogs must serve both "similarity" queries that ask for items resembling an uploaded image and "modifier" queries that comprise an image and text describing a desired modification (e.g. a color change or style swap). The latter is the setting known as composed image retrieval (CIR). Existing CIR methods, however, treat relevance as binary and train on triplets with a single positive target - a poor fit for real catalogs where many candidates partially satisfy a user query and ranking across that partial-match spectrum drives the customer experience. We propose a methodology for training CIR retrievers on graded relevance, consisting of: (i) a VLM to curate training data, generating both queries (object detection + modifier synthesis) and 4-level relevance labels without manual annotation, (ii) an iterative relevance-feedback loop that expands the training set by mining hard negatives from the in-training retriever, and (iii) a hierarchy-aware angular objective to train the retriever directly on the graded labels rather than collapsing them to a binary split. We call this methodology GradCIR and instantiate it on a PaliGemma2 bi-encoder trained on 3.5M graded pairs curated from raw Walmart catalog data. A controlled graded-vs-binary ablation isolates the supervision granularity and shows lift of 4.9%-5.9% in NDCG@10. The same recipe applied to other multimodal encoders lifts early-fusion backbones by up to 8.5% NDCG@10. On the public FashionIQ benchmark, GradCIR (applied to PaliGemma2) reaches 0.6703 average recall when fine-tuned, slightly ahead of the strongest peer-reviewed supervised baseline we compare against, and matching or exceeding all published CLIP-L-class zero-shot CIR methods. The system is deployed in production at Walmart, where it's serving live visual-search user traffic.